The BlackBerry’s first Android-based device is now official, with the future of the hardware business of the company riding on a slick smartphone named Priv which boasts of a very impressive set of features as well as a hefty price.
The large curved screen of Priv is the main highlight of the phone and it has a full array of some Android applications from Play store of Google as well as blend of security and productivity features that will help in rebuilding the share of the market of smartphones, which was slid to under 1 percent.
With data theft and hacking issues becoming a big concern in the coming days, BlackBerry shows keen interest in the DTEK feature that is pre-loaded and gives alerts to users every time there are attempts by any app for accessing data or turning on the camera or microphone of the phone.
Ron Louks, the head of devices of BlackBerrry stated that you will be blown away by the apps that are being used and the amount of data that is actually accessed. BlackBerry hopes its touch-sensitive keys and sleek design allows users for swiping, scrolling as well as setting up shortcuts.
Initially there were mixed reviews of the devices and many of them to laud security offerings, dual-keyboard design, camera as well as long battery life. However, BlackBerry Priv has a high price tag that is roughly around Rs 46,100 and there is no contract in US and C$899 without contract in Canada. Still if BlackBerry Priv does well, it is noted by analysts can be a game changer for Waterloo, which is a company based in Ontario. Blackberry is focusing more on device management as well as software services but has stated that it would be sticking with hardware.